Category: Education

Are Results Days Good Days for Email Marketing to Schools?

Now the summer holidays are here, you might think you’ve missed your chance to market to schools until the new term in September. However, our years of experience, and some insider tips from UK teachers, tells us that there are certainly opportunities to market to schools over the summer months.[...]

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Anyone can sell to schools! See what and how they buy…

We’ve got an exciting and busy few weeks coming up at School Mailings – we’ll be exhibiting our company for the first time at some North West business exhibitions throughout April and May. I’ve been busy over the last few weeks preparing our marketing materials for the events. If you’ve[...]

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Selling to schools in the new financial year

Did you know that 88% of schools start planning for the new budget at least three months before the start of the new financial year?* And now, with less than two weeks to go until the new financial year, they will be busy finalising plans in preparation. *According to the[...]

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Budget 2017: What it means for education suppliers

  As the dust settles on the Chancellor’s 2017 Budget Speech, we’ve taken the time to give you the lowdown on how this affects education and, crucially, education suppliers. Whilst one or two key points always tend to make the headlines following the budget, here’s a brief rundown of the[...]

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Behind the Scenes in UK Schools

If your last experience of a school is from when you were a child, you could be forgiven for thinking that the only staff in schools are the teachers and the dinner ladies. But you couldn’t be more wrong – in fact, there are over 100 different job roles in[...]

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Survive the Email Marketing Boardroom

So it’s that time of year again – new suits bought, shirts ironed, shoes polished, business clichés revised – yes, The Apprentice is back tonight! If, like us, when you’re glued to your TV every Wednesday night for the next two months you’ll no doubt be doing the same as us… wondering[...]

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Your Guide to Selling to Academy Schools

Academy schools continue to be big news in education right now – and they provide great opportunities for education suppliers. It’s fair to say that they have been the big news since their inception in 2010,  when the first 203 academy schools opened their doors. Since then, the number of[...]

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Email Marketing for Education – Getting it Right

Is email marketing for education a good investment? Absolutely! No other marketing tool works harder in terms of return on investment than email. In 2016, over 50% of UK marketers reported more than £10 return for every £1 invested in email marketing (Skip Fidura – Dot Mailer Roadshow 2017). And[...]

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What does the 2017 General Election mean for education?

It can’t have escaped your attention that we recently had a General Election. At School Mailings, we pride ourselves on being first to update you with key changes which may ultimately impact on schools and education suppliers. That has proved a little tricky this time around since we were left[...]

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A quick catch-up with School Mailings

I’ve recently returned to the School Mailings team after nine months maternity leave. And whilst I’ve been busy changing nappies, singing nursery rhymes and generally not getting much sleep over the last nine months, the team here at School Mailings have been very busy too – of course not changing[...]

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Hey, we’ve moved!

You know that feeling when you move house? You need to decorate, get settled in, buy all the bits and pieces you need, update your address details and more. The list goes on. Often, there is one job that gets left until the end. I’m talking about taking the time[...]

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Build your education database in five easy steps

I’ve recently had some building work done in my garden and I have to say I have a new found respect for builders – the planning, the coordination, the time management, not to mention dealing with awkward neighbours, the temperamental British weather and a nosy three year old – and[...]

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