Diary of a Campaign Manager – July 2017

July is a funny month for marketing to schools – many people think the upcoming summer holidays mean schools and teachers aren’t interested in purchasing, but we know this simply isn’t the case!

Running marketing campaigns to catch the teachers as they start planning for the next academic year, and getting clients booked in for the start of the new term, has kept us busy. In fact, this July has been one of our busiest months ever!

In between working with our lovely clients, I have found some time to analyse our latest email marketing campaigns to learn more about how teachers behave when they open your email.

Check out my July 2017 diary to see where teachers and decision makers click in emails and get some tips from me to on how to maximise your clicks:


Remember to keep an eye out for my diary each month to stay up to date on all the latest email marketing to schools news.

Don’t forget, you can also check out our education insights or contact us now to start your next marketing to schools campaign.



Sarah Jackson

Email Campaign Manager

I work closely with our clients to manage their email marketing campaigns. If you don’t know your pre-header from your call to action, your A/B test from your autoresponder, I am here to help. Contact me at sarah@schoolmailings.com

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