How to write the best subject lines for email campaigns to schools

I get asked a lot about the best subject lines for email campaigns to schools. How long should they be? Is ‘quirky’ good, or should you opt for something more straightforward? Does personalisation really make a difference? And how much of an impact does your choice make on the unsubscribe[...]

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Email Marketing to Schools Top Trends 2018

If you’re planning to market to schools, here’s a quick run-down of the latest Email Marketing to Schools Top Trends to help you plan your marketing campaigns: Which day to send emails? We hear all sorts of advice in the world of marketing to schools about which days you simply[...]

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Anyone can sell to schools! See what and how they buy…

We’ve got an exciting and busy few weeks coming up at School Mailings – we’ll be exhibiting our company for the first time at some North West business exhibitions throughout April and May. I’ve been busy over the last few weeks preparing our marketing materials for the events. If you’ve[...]

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Five things you need to know about GDPR

Here are five key things you need to know about the General Data Protection Regulation (GDPR) and what it means for your marketing to schools: 1. What it is The General Data Protection Regulation (GDPR) comes into force on 25th May 2018 and is a piece of European Union legislation.[...]

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Selling to schools in the new financial year

Did you know that 88% of schools start planning for the new budget at least three months before the start of the new financial year?* And now, with less than two weeks to go until the new financial year, they will be busy finalising plans in preparation. *According to the[...]

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Why do teachers go click crazy on a Monday?

There was a perceived wisdom many years ago that you should only email teachers on a Tuesday or Wednesday. There was no real basis for this other than the perception that they were too busy on a Monday to read them, and looking forward to the weekend on a Thursday[...]

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How to find and use a list of school email addresses

I’ve just turned 40. People often say that ‘Life Begins at 40.’ For me, it brought a great dose of man flu and a struggle to power my way through the various social events I had arranged to mark this auspicious occasion. Family gatherings, meals with friends and a lovely[...]

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