Behind the Scenes in UK Schools

If your last experience of a school is from when you were a child, you could be forgiven for thinking that the only staff in schools are the teachers and the dinner ladies.

But you couldn’t be more wrong – in fact, there are over 100 different job roles in schools!

We actually collect data for 105 different job titles – see our latest list here.

Just like many businesses, schools have front of house staff – the teachers, the catering staff. And they also have a number of staff behind the scenes who help keep the school running and everything ticking over – business managers, office staff, site managers, the list goes on.

There are a whole host of staff members that your product or service might be perfect for, and you can promote a whole range of services to them – from financial management systems, IT support, catering services, teacher training materials, maintenance and cleaning equipment and more!

Understanding who works in UK schools and what they do will help you to plan your marketing.

Click here or on the image below to see our guide to the different behind the scenes roles, and choose the perfect target for your marketing to schools:



Lyndsay Rushton

Marketing Manager

I keep our clients up to date with the key information and education knowledge needed to plan a successful marketing to schools campaign – whether it’s our website, our blogs or our social media. Contact me at

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In the meantime, why not spend a few minutes looking at our education insights and reading our popular blog. As industry leaders, we are proud to be able to give you free advice and support with marketing to schools.

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