Category: Marketing

Your Guide to Selling to Academy Schools

Academy schools continue to be big news in education right now – and they provide great opportunities for education suppliers. It’s fair to say that they have been the big news since their inception in 2010,  when the first 203 academy schools opened their doors. Since then, the number of[...]

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Diary of a Campaign Manager – July 2017

July is a funny month for marketing to schools – many people think the upcoming summer holidays mean schools and teachers aren’t interested in purchasing, but we know this simply isn’t the case! Running marketing campaigns to catch the teachers as they start planning for the next academic year, and[...]

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Email Marketing for Education – Getting it Right

Is email marketing for education a good investment? Absolutely! No other marketing tool works harder in terms of return on investment than email. In 2016, over 50% of UK marketers reported more than £10 return for every £1 invested in email marketing (Skip Fidura – Dot Mailer Roadshow 2017). And[...]

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Diary of a Campaign Manager – June 2017

Wow, what a busy month! I’ve been busy analysing all of our clients’ email campaigns to see how the type of email sent can impact the performance of a campaign. Take a peek at my diary from June 2017 to learn which type of emails to schools and teachers are[...]

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Email Marketing to Schools Top Trends 2017

We’ve carefully analysed all of our email marketing campaigns to schools over the last year to identify any new trends, surprising statistics and key facts. Watch our short video to get up to speed on the latest email marketing to schools trends and increase your email marketing engagement rates.    [...]

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What does the 2017 General Election mean for education?

It can’t have escaped your attention that we recently had a General Election. At School Mailings, we pride ourselves on being first to update you with key changes which may ultimately impact on schools and education suppliers. That has proved a little tricky this time around since we were left[...]

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A quick catch-up with School Mailings

I’ve recently returned to the School Mailings team after nine months maternity leave. And whilst I’ve been busy changing nappies, singing nursery rhymes and generally not getting much sleep over the last nine months, the team here at School Mailings have been very busy too – of course not changing[...]

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Diary of a Campaign Manager – May 2017

Welcome to my diary! Managing email campaigns for our clients gives me a great insight into what’s happening in the world of email marketing, and means I’m privy to all the latest email marketing trends. Take a peek at my diary to get all the email marketing gossip from May 2017,[...]

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Hey, we’ve moved!

You know that feeling when you move house? You need to decorate, get settled in, buy all the bits and pieces you need, update your address details and more. The list goes on. Often, there is one job that gets left until the end. I’m talking about taking the time[...]

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Build your education database in five easy steps

I’ve recently had some building work done in my garden and I have to say I have a new found respect for builders – the planning, the coordination, the time management, not to mention dealing with awkward neighbours, the temperamental British weather and a nosy three year old – and[...]

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How do Schools Buy?

If, like me, you spend your days asking yourself, obsessing about how schools procure products and services, you may find this blog just the thing you need to develop your education marketing strategy. If, like me, this obsessing makes you a very disappointing dinner party guest, I can’t do much[...]

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How to build the perfect School Mailing List

So you’ve decided to sell to schools? First of all, well done, it’s a great decision! With over 30,000 schools in the UK, all spending money on facilities, learning resources, buildings and maintenance, activities, administrative supplies and more, there are fantastic opportunities for a vast range of businesses to sell[...]

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