Category: Education

Budget 2017: What it means for education suppliers

  As the dust settles on the Chancellor’s 2017 Budget Speech, we’ve taken the time to give you the lowdown on how this affects education and, crucially, education suppliers. Whilst one or two key points always tend to make the headlines following the budget, here’s a brief rundown of the[...]

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Behind the Scenes in UK Schools

If your last experience of a school is from when you were a child, you could be forgiven for thinking that the only staff in schools are the teachers and the dinner ladies. But you couldn’t be more wrong – in fact, there are over 100 different job roles in[...]

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Survive the Email Marketing Boardroom

So it’s that time of year again – new suits bought, shirts ironed, shoes polished, business clichés revised – yes, The Apprentice is back tonight! If, like us, when you’re glued to your TV every Wednesday night for the next two months you’ll no doubt be doing the same as us… wondering[...]

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Your Guide to Selling to Academy Schools

Academy schools continue to be big news in education right now – and they provide great opportunities for education suppliers. It’s fair to say that they have been the big news since their inception in 2010,  when the first 203 academy schools opened their doors. Since then, the number of[...]

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Email Marketing for Education – Getting it Right

Is email marketing for education a good investment? Absolutely! No other marketing tool works harder in terms of return on investment than email. In 2016, over 50% of UK marketers reported more than £10 return for every £1 invested in email marketing (Skip Fidura – Dot Mailer Roadshow 2017). And[...]

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What does the 2017 General Election mean for education?

It can’t have escaped your attention that we recently had a General Election. At School Mailings, we pride ourselves on being first to update you with key changes which may ultimately impact on schools and education suppliers. That has proved a little tricky this time around since we were left[...]

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A quick catch-up with School Mailings

I’ve recently returned to the School Mailings team after nine months maternity leave. And whilst I’ve been busy changing nappies, singing nursery rhymes and generally not getting much sleep over the last nine months, the team here at School Mailings have been very busy too – of course not changing[...]

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Hey, we’ve moved!

You know that feeling when you move house? You need to decorate, get settled in, buy all the bits and pieces you need, update your address details and more. The list goes on. Often, there is one job that gets left until the end. I’m talking about taking the time[...]

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Build your education database in five easy steps

I’ve recently had some building work done in my garden and I have to say I have a new found respect for builders – the planning, the coordination, the time management, not to mention dealing with awkward neighbours, the temperamental British weather and a nosy three year old – and[...]

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How do Schools Buy?

If, like me, you spend your days asking yourself, obsessing about how schools procure products and services, you may find this blog just the thing you need to develop your education marketing strategy. If, like me, this obsessing makes you a very disappointing dinner party guest, I can’t do much[...]

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How to build the perfect School Mailing List

So you’ve decided to sell to schools? First of all, well done, it’s a great decision! With over 30,000 schools in the UK, all spending money on facilities, learning resources, buildings and maintenance, activities, administrative supplies and more, there are fantastic opportunities for a vast range of businesses to sell[...]

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Developing an education marketing strategy that works

Is your education marketing strategy working for you? More to the point, do you even have an education marketing strategy? Don’t worry if your answer is no – you’re not alone. So many marketers can see the potential in promoting their business to the education sector, but they just don’t[...]

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