Category: Education

Your Guide to Selling to Academy Schools

Academy schools continue to be big news in education right now – and they provide great opportunities for education suppliers. It’s fair to say that they have been the big news since their inception in 2010,  when the first 203 academy schools opened their doors. Since then, the number of[...]

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Email Marketing for Education – Getting it Right

Is email marketing for education a good investment? Absolutely! No other marketing tool works harder in terms of return on investment than email. In 2016, over 50% of UK marketers reported more than £10 return for every £1 invested in email marketing (Skip Fidura – Dot Mailer Roadshow 2017). And[...]

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What does the 2017 General Election mean for education?

It can’t have escaped your attention that we recently had a General Election. At School Mailings, we pride ourselves on being first to update you with key changes which may ultimately impact on schools and education suppliers. That has proved a little tricky this time around since we were left[...]

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A quick catch-up with School Mailings

I’ve recently returned to the School Mailings team after nine months maternity leave. And whilst I’ve been busy changing nappies, singing nursery rhymes and generally not getting much sleep over the last nine months, the team here at School Mailings have been very busy too – of course not changing[...]

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Hey, we’ve moved!

You know that feeling when you move house? You need to decorate, get settled in, buy all the bits and pieces you need, update your address details and more. The list goes on. Often, there is one job that gets left until the end. I’m talking about taking the time[...]

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Build your education database in five easy steps

I’ve recently had some building work done in my garden and I have to say I have a new found respect for builders – the planning, the coordination, the time management, not to mention dealing with awkward neighbours, the temperamental British weather and a nosy three year old – and[...]

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How do Schools Buy?

If, like me, you spend your days asking yourself, obsessing about how schools procure products and services, you may find this blog just the thing you need to develop your education marketing strategy. If, like me, this obsessing makes you a very disappointing dinner party guest, I can’t do much[...]

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How to build the perfect School Mailing List

So you’ve decided to sell to schools? First of all, well done, it’s a great decision! With over 30,000 schools in the UK, all spending money on facilities, learning resources, buildings and maintenance, activities, administrative supplies and more, there are fantastic opportunities for a vast range of businesses to sell[...]

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Developing an education marketing strategy that works

Is your education marketing strategy working for you? More to the point, do you even have an education marketing strategy? Don’t worry if your answer is no – you’re not alone. So many marketers can see the potential in promoting their business to the education sector, but they just don’t[...]

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When Is The Best Time To Email Teachers?

If I had a penny for every occasion someone asked ‘when is the best time to email teachers?’ , I’d be a ….. well I might have a bit more money. This is the most common question we are asked by both existing and potential clients who are selling to schools.[...]

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Choosing The Right Schools Database

Sourcing a school’s database may seem a relatively simple task in the scheme of things; Go online and do a search Find one or two companies Choose the school’s database that looks the most useful to you You may get lucky or you may get unlucky. Like all products and services[...]

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