Choosing The Right Schools Database

Sourcing a schools database may seem a relatively simple task in the scheme of things; Go online and do a search Find one or two companies Choose the school’s database that looks the most useful to you You may get lucky or you may get unlucky. Like all products and services[...]

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How Did Ray Tomlinson Change Marketing to Schools?

Ok, you probably have no idea who Ray Tomlinson is. I’ll be honest – he only came to my awareness quite recently. But he really did change the face of marketing to schools. In fact, he changed the face of marketing. Without Ray Tomlinson; You probably wouldn’t be reading this blog[...]

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Are you testing your Schools Marketing Campaigns?

Testing… it’s unavoidable. Along with bad weather on Bank Holidays, bizarre dancing at weddings, and embarrassing displays of affection from fake ‘aunties’ and other random family members, it is something we accept and tolerate as a normal part of everyday life. As children, we face standardised testing in school. When[...]

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How to Get Great Results Using Generic Schools Data

Making the most of your education data, especially when you have generic email addresses (that is, admin@, office@, info@ type addresses), can be one of the biggest challenges facing suppliers when managing education marketing campaigns. The two most common questions we get asked are; How can I generate great results[...]

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A Guide to the UK Education System

I know you wouldn’t be reading this if you didn’t know anything about the UK education system. After all, you must have found your way to this blog somehow, and for some reason, so I expect you’re not reading this by chance. However, I am also aware that you may[...]

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Selling To Schools? Read Our Window Shopper’s Guide

If you’re like me, I imagine you have taken part in the odd bout of window shopping. We usually don’t even realise we are doing it. Walking along the street, or through a shopping centre minding our own business, we suddenly find ourselves standing still staring at the window displays[...]

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The importance of a Call to Action – and how to create a great one!

You’ve decided to send an email to support your marketing to schools efforts. You have good data purchased from an industry leader, and now you need to create a design that will engage recipients and give you a good return on your investment. There are so many different factors involved[...]

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What’s new in Email Marketing to Schools?

The world of email marketing is a dynamic landscape, and we work hard to make sure we keep up with the latest trends and changes to ensure that your email marketing to schools is as effective as it possibly can be. With that in mind, I attended the Dotlive Roadshow in[...]

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Email Marketing to Schools – it’s a bit like Tinder…

A friend of mine recently decided to get back in the dating pool, and being a busy teacher, she decided that a dating app was the easiest way to meet someone suitable. So she set up her profile and started swiping. She showed me the app one day, and pointed[...]

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Want to sell to schools this academic year?

I know it may seem a little premature to be talking about your marketing to schools plans now. Until very recently, children were still enjoying endless days of sunshine, sleeping in until lunchtime, playing outside until the sun set over the hills, and… Ok, so the reality was 6am starts[...]

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Budget 2016: What it means for education suppliers

Well it’s been quite a momentous seven days. At our spring team afternoon outing, I won the bowling and golf tournament (I’m not bragging I promise)… The temperature in sunny Chorley reached a balmy 10 degrees… ……oh, and the Chancellor made his budget 2016 announcement which had far reaching consequences[...]

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