Marketing to Schools – It’s a marathon not a sprint

Ready to start emailing schools? Get set… Go! I recently took up running. A combination of being surrounded by health conscious fitness fanatics, and a desire to take on a new challenge culminated in the rather ambitious announcement that I was going to run a 10k. I am an impatient[...]

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Lets Eat Granny

Before I save Granny …. ….. you may remember I closed last week’s email by stating that you were part of a test. So let me begin this email by telling you the results. In fact it was a very simple 50/50 test I carried out, to see when you[...]

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It’s not what you do, it’s the way that you do it…

Back in the day (as I believe the trendy kids say), I used to send out weekly emails to our database of amazing clients. Depending how long our relationship has been, you may or may not remember these. Some may have described them as the inane ramblings of an email[...]

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Choosing The Right Schools Database

Sourcing a school’s database may seem a relatively simple task in the scheme of things; Go online and do a search Find one or two companies Choose the school’s database that looks the most useful to you You may get lucky or you may get unlucky. Like all products and services[...]

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How Did Ray Tomlinson Change Marketing to Schools?

Ok, you probably have no idea who Ray Tomlinson is. I’ll be honest – he only came to my awareness quite recently. But he really did change the face of marketing to schools. In fact, he changed the face of marketing. Without Ray Tomlinson; You probably wouldn’t be reading this blog[...]

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Are you testing your Schools Marketing Campaigns?

Testing… it’s unavoidable. Along with bad weather on Bank Holidays, bizarre dancing at weddings, and embarrassing displays of affection from fake ‘aunties’ and other random family members, it is something we accept and tolerate as a normal part of everyday life. As children, we face standardised testing in school. When[...]

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Emailing Schools Generic Addresses

Making the most of your education data, especially when you have generic email addresses (that is, admin@, office@, info@ type addresses), can be one of the biggest challenges facing suppliers when managing education marketing campaigns. The two most common questions we get asked are; How can I generate great results[...]

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A Guide to the UK Education System

I know you wouldn’t be reading this if you didn’t know anything about the UK education system. After all, you must have found your way to this blog somehow, and for some reason, so I expect you’re not reading this by chance. However, I am also aware that you may[...]

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Selling To Schools? Read Our Window Shopper’s Guide

If you’re like me, I imagine you have taken part in the odd bout of window shopping. We usually don’t even realise we are doing it. Walking along the street, or through a shopping centre minding our own business, we suddenly find ourselves standing still staring at the window displays[...]

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Marketing To Schools? Create A Great Call To Action

You’ve decided to send an email to support your marketing to schools efforts. You have good data purchased from an industry leader, and now you need to create a design that will engage recipients and give you a good return on your investment. There are so many different factors involved[...]

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What’s new in Email Marketing to Schools?

The world of email marketing is a dynamic landscape, and we work hard to make sure we keep up with the latest trends and changes to ensure that your email marketing to schools is as effective as it possibly can be. With that in mind, I attended the Dotlive Roadshow in[...]

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Email Marketing to Schools – it’s a bit like Tinder…

A friend of mine recently decided to get back in the dating pool, and being a busy teacher, she decided that a dating app was the easiest way to meet someone suitable. So she set up her profile and started swiping. She showed me the app one day, and pointed[...]

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