How do Schools Buy?

If, like me, you spend your days asking yourself, obsessing about how schools procure products and services, you may find this blog just the thing you need to develop your education marketing strategy. If, like me, this obsessing makes you a very disappointing dinner party guest, I can’t do much[...]

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How to build the perfect School Mailing List

So you’ve decided to sell to schools? First of all, well done, it’s a great decision! With over 30,000 schools in the UK, all spending money on facilities, learning resources, buildings and maintenance, activities, administrative supplies and more, there are fantastic opportunities for a vast range of businesses to sell[...]

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Developing an education marketing strategy that works

Is your education marketing strategy working for you? More to the point, do you even have an education marketing strategy? Don’t worry if your answer is no – you’re not alone. So many marketers can see the potential in promoting their business to the education sector, but they just don’t[...]

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When Is The Best Time To Email Teachers?

If I had a penny for every occasion someone asked ‘when is the best time to email teachers?’ , I’d be a ….. well I might have a bit more money. This is the most common question we are asked by both existing and potential clients who are selling to schools.[...]

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Create The Perfect Schools Email Database

I guess the cop out way of writing this blog would be to suggest that you give us friendly folk at School Mailings a call and we will provide you with a schools email database. But that would make for a pretty short and, frankly, selfish blog. So let’s assume[...]

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Marketing to Schools – It’s a marathon not a sprint

Ready to start emailing schools? Get set… Go! I recently took up running. A combination of being surrounded by health conscious fitness fanatics, and a desire to take on a new challenge culminated in the rather ambitious announcement that I was going to run a 10k. I am an impatient[...]

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Lets Eat Granny

Before I save Granny …. ….. you may remember I closed last week’s email by stating that you were part of a test. So let me begin this email by telling you the results. In fact it was a very simple 50/50 test I carried out, to see when you[...]

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It’s not what you do, it’s the way that you do it…

Back in the day (as I believe the trendy kids say), I used to send out weekly emails to our database of amazing clients. Depending how long our relationship has been, you may or may not remember these. Some may have described them as the inane ramblings of an email[...]

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Choosing The Right Schools Database

Sourcing a school’s database may seem a relatively simple task in the scheme of things; Go online and do a search Find one or two companies Choose the school’s database that looks the most useful to you You may get lucky or you may get unlucky. Like all products and services[...]

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How Did Ray Tomlinson Change Marketing to Schools?

Ok, you probably have no idea who Ray Tomlinson is. I’ll be honest – he only came to my awareness quite recently. But he really did change the face of marketing to schools. In fact, he changed the face of marketing. Without Ray Tomlinson; You probably wouldn’t be reading this blog[...]

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Are you testing your Schools Marketing Campaigns?

Testing… it’s unavoidable. Along with bad weather on Bank Holidays, bizarre dancing at weddings, and embarrassing displays of affection from fake ‘aunties’ and other random family members, it is something we accept and tolerate as a normal part of everyday life. As children, we face standardised testing in school. When[...]

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