What to ask your School Email Database supplier

There’s a lot to think about when planning to buy a school email database, and a lot of options. It’s important to do your research to ensure you’re getting the best service and the best data for your money. Here’s a quick rundown of the key things to ask when[...]

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The three types of email reader and how to target them all!

What is the main driving force behind any marketing email? Every one of our clients has a different goal when marketing to schools, but every email should have one important thing in common: The Call to Action. When I say those words, what image does it conjure in your mind?[...]

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Behind the Scenes in UK Schools

If your last experience of a school is from when you were a child, you could be forgiven for thinking that the only staff in schools are the teachers and the dinner ladies. But you couldn’t be more wrong – in fact, there are over 100 different job roles in[...]

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Survive the Email Marketing Boardroom

So it’s that time of year again – new suits bought, shirts ironed, shoes polished, business clichés revised – yes, The Apprentice is back tonight! If, like us, when you’re glued to your TV every Wednesday night for the next two months you’ll no doubt be doing the same as us… wondering[...]

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Your Guide to Selling to Academy Schools

Academy schools continue to be big news in education right now – and they provide great opportunities for education suppliers. It’s fair to say that they have been the big news since their inception in 2010,  when the first 203 academy schools opened their doors. Since then, the number of[...]

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Create the Right Content to Increase your Email Engagement Rates

In one of my recent diaries, I touched on the idea of how content influences click through rates in an email marketing campaign. Now, I’d like to explore how you can use this information when planning your email marketing to education strategy. In a world of busy inboxes, stuffed with[...]

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How we helped Surf Snowdonia break into the schools market

You might remember our friends, Surf Snowdonia, who recently won our coveted Star of the Month award. This outdoor adventure destination wanted to boost their profile and build their brand in local schools. The School Mailings team worked closely with them at every stage to build a really comprehensive schools[...]

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Diary of a Campaign Manager – July 2017

July is a funny month for marketing to schools – many people think the upcoming summer holidays mean schools and teachers aren’t interested in purchasing, but we know this simply isn’t the case! Running marketing campaigns to catch the teachers as they start planning for the next academic year, and[...]

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Email Marketing for Education – Getting it Right

Is email marketing for education a good investment? Absolutely! No other marketing tool works harder in terms of return on investment than email. In 2016, over 50% of UK marketers reported more than £10 return for every £1 invested in email marketing (Skip Fidura – Dot Mailer Roadshow 2017). And[...]

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Diary of a Campaign Manager – June 2017

Wow, what a busy month! I’ve been busy analysing all of our clients’ email campaigns to see how the type of email sent can impact the performance of a campaign. Take a peek at my diary from June 2017 to learn which type of emails to schools and teachers are[...]

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Email Marketing to Schools Top Trends 2017

We’ve carefully analysed all of our email marketing campaigns to schools over the last year to identify any new trends, surprising statistics and key facts. Watch our short video to get up to speed on the latest email marketing to schools trends and increase your email marketing engagement rates.    [...]

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What does the 2017 General Election mean for education?

It can’t have escaped your attention that we recently had a General Election. At School Mailings, we pride ourselves on being first to update you with key changes which may ultimately impact on schools and education suppliers. That has proved a little tricky this time around since we were left[...]

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