Why do teachers go click crazy on a Monday?

There was a perceived wisdom many years ago that you should only email teachers on a Tuesday or Wednesday. There was no real basis for this other than the perception that they were too busy on a Monday to read them, and looking forward to the weekend on a Thursday[...]

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How to find and use a list of school email addresses

I’ve just turned 40. People often say that ‘Life Begins at 40.’ For me, it brought a great dose of man flu and a struggle to power my way through the various social events I had arranged to mark this auspicious occasion. Family gatherings, meals with friends and a lovely[...]

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Budget 2017: What it means for education suppliers

  As the dust settles on the Chancellor’s 2017 Budget Speech, we’ve taken the time to give you the lowdown on how this affects education and, crucially, education suppliers. Whilst one or two key points always tend to make the headlines following the budget, here’s a brief rundown of the[...]

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What to ask your School Email Database supplier

There’s a lot to think about when planning to buy a school email database, and a lot of options. It’s important to do your research to ensure you’re getting the best service and the best data for your money. Here’s a quick rundown of the key things to ask when[...]

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The three types of email reader and how to target them all!

What is the main driving force behind any marketing email? Every one of our clients has a different goal when marketing to schools, but every email should have one important thing in common: The Call to Action. When I say those words, what image does it conjure in your mind?[...]

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Behind the Scenes in UK Schools

If your last experience of a school is from when you were a child, you could be forgiven for thinking that the only staff in schools are the teachers and the dinner ladies. But you couldn’t be more wrong – in fact, there are over 100 different job roles in[...]

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Survive the Email Marketing Boardroom

So it’s that time of year again – new suits bought, shirts ironed, shoes polished, business clichés revised – yes, The Apprentice is back tonight! If, like us, when you’re glued to your TV every Wednesday night for the next two months you’ll no doubt be doing the same as us… wondering[...]

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Your Guide to Selling to Academy Schools

Academy schools continue to be big news in education right now – and they provide great opportunities for education suppliers. It’s fair to say that they have been the big news since their inception in 2010,  when the first 203 academy schools opened their doors. Since then, the number of[...]

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