Month: October 2017

The three types of email reader and how to target them all!

What is the main driving force behind any marketing email? Every one of our clients has a different goal when marketing to schools, but every email should have one important thing in common: The Call to Action. When I say those words, what image does it conjure in your mind?[...]

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Behind the Scenes in UK Schools

If your last experience of a school is from when you were a child, you could be forgiven for thinking that the only staff in schools are the teachers and the dinner ladies. But you couldn’t be more wrong – in fact, there are over 100 different job roles in[...]

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Survive the Email Marketing Boardroom

So it’s that time of year again – new suits bought, shirts ironed, shoes polished, business clichés revised – yes, The Apprentice is back tonight! If, like us, when you’re glued to your TV every Wednesday night for the next two months you’ll no doubt be doing the same as us… wondering[...]

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