Month: July 2017

Email Marketing for Education – Getting it Right

Is email marketing for education a good investment? Absolutely! No other marketing tool works harder in terms of return on investment than email. In 2016, over 50% of UK marketers reported more than £10 return for every £1 invested in email marketing (Skip Fidura – Dot Mailer Roadshow 2017). And[...]

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Diary of a Campaign Manager – June 2017

Wow, what a busy month! I’ve been busy analysing all of our clients’ email campaigns to see how the type of email sent can impact the performance of a campaign. Take a peek at my diary from June 2017 to learn which type of emails to schools and teachers are[...]

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